In late October the third PATA National Performing Arts Touring Forum was held. Many representatives from the APACA membership and Board attended.
Issues raised and discussed during the session included:
- Tour Markets (led by APACA)
- Tour Delivery services (led by Country Arts SA)
- Local Government (led by RAA)
- Parliamentary Report: Arts and the news to rural and regional Australia (led by AMPAG)
- Majors Tour Mapping (led by AMPAG)
PATA Manager Merryn Carter led a discussion on progress on the scoping and identification of methodologies to develop and implement the PATA National Touring Measurement Framework.
Small-group discussions were held on topics which had been proposed by PATA Council members and included:
- Playing Australia and National Touring Status
- Security of Supply (of work for touring)
- Education and touring
- Market Development (ensuring markets are ‘ready to receive’ touring work)
- APAM and International Touring’s relationship to national touring
- Community Development/Engagement, and the role of Local Government in touring
As part of the report on touring markets, I acknowledged that curated markets are now the norm. This change alone has provided much support and encouragement for improved programming activity across the country.
I noted that in the last 12 months the following markets took place:
- APAM – the Australian Performing Arts Market
- Queensland Showcase
- Victorian Showcase
- CircuitWest’s Playing the State
- SAPA Showcase [SA Presenters Association]
- Major Festivals Initiative Development site
- ISPA pitch sessions
- APACA’s national Performing Arts Exchange
There was also an online round/market via the NTS.
In addition, genre-specific events are increasingly being recognised as markets, including Adelaide Fringe’s Honey Pot program, Next Wave, Dance Massive, Cairns Indigenous Art Fair and the meet and greet run by the Australia Council in conjunction with the AAPPAC conference.
Whilst there won’t be an MFI, APAM or ISPA next year we will have Showbroker taking the list to six formal markets.
Two of the actions of the National Touring Action Plan include:
1. Mapping current and proposed national, state and regional showcases and similar events and
2. Coordinating the timing and promotion of these events to the broader touring sector, to identify opportunities for enhanced collaboration
These actions aim to help presenters and producers determine where their resources and efforts should be focused in order to best develop relationships and networks, help presenters identify programming opportunities and producers develop presentation and development opportunities.