Sunday 28 August
| 5.30pm - 7.00pm | Summit Registration, Welcome and Drinks | |
| 7.00pm - 8.00pm | Strut Performance "Fuse" - Limited places | A full length, dance work, based on the interrelationship between two people; through the cycle from strangers, to friends, towards cohorts, through dependents and on to parasites. - Venue: Perth Institute of Contemporary Art |
Monday 29 August - Summit Day One
| Australia Council for the Arts Marketing Summit - Day One | ||
|---|---|---|
| 8.00am - 8.55am | Marketing Summit - Registration | |
| 9.00am - 9.15am | Welcome Address | Kathy Keele - Chief Executive Officer, Australia Council for the Arts |
| 9.15am - 10.35am | Marketing Summit - Keynote 1 | Speaker to be announced soon. |
| 10.35am - 11.00am | Morning Tea | |
| 11.00am - 11.45am | Marketing Summit - Speed Networking | Want to put faces to names? Are you new to the industry? This is your chance to meet your colleagues, bring plenty of business cards! |
| 11.45am - 12.45pm | Marketing Summit - Presentation | Rose Hiscock - Executive Director, Arts Development - The digital era continues to impact on our everyday lives, including the way we interact with the arts. This session takes you through the key findings of the Australia Council's new research on engaging arts audiences online. |
| 12.45pm - 1.45pm | Lunch | |
| 1.45pm - 2.45pm | Marketing Summit - Breakout Session A - The R Word | Research - we all need it, but how do you do it? Learn quick and practical tips on how to find out who your audience really is. |
| 1.45pm - 2.45pm | Marketing Summit - Breakout Session B - You Know Your Audience, Now What? | Fine tune your media mix using market research and audience insights. |
| 2.45pm - 3.10pm | Afternoon Tea | |
| 3.10pm - 4.30pm | Marketing Summit - Keynote 2 - Communicating Your Brand | Jane Caro - freelance copywriter, lecturer, author and media commentator. |
| 4.30pm - 4.45pm | Marketing Summit - Daily Wrap Up | |
| 4.45pm - 6.30pm | Networking Reception | A networking opportunity for delegates of both the Australia Council's Marketing Summit and APACA conference. |
| 8.00pm | Optional Performance [additional cost] | Perth Theatre Company - Studio Underground |
Tuesday 30 August - APACA Day One/Summit Day Two
To view the speakers please click here
| APACA Conference - Day One Australia Council for the Arts Marketing Summit - Day Two | ||
|---|---|---|
| 8.00am - 8.45am | First-timers Breakfast | Take this opportunity to meet presenters AND producers new to the conference and/or Long Paddock in a structured but informal way. |
| 7.45am - 9.00pm | APACA Registration | |
| 9.00am - 9.30am | Welcome Address | |
| 9.30am - 10.50am | APACA Keynote 1 - Disrupt! | Are you tied up in restrictions and exhausting yourself by trying to incrementally address these restrictions? Does your strategic plan favour continuity rather than change? Is the old way not working any more? Is you're organisation pigeon holed? Is it time to revitalise rather than reshuffle, to rebuild rather than reassemble, to reinvent rather than rearrange and to renew rather than revise. Peter Stiedl is the man to show you how. Peter has carried out assignments in 16 countries on four continents and counts some 30 Fortune Global 500 companies amongst his clients. He currently serves as Adjunct Professor, Department of Computing and on the board or the Institute for Multi-sensor Processing & Content Analysis at Curtin University. He is a Director of Tattoo Creative and Executive Chairman of Proteus Connection. He has published books, articles and manuals, including Marketing Strategies for Arts Organisations, The Art of Strategic Planning and The Sponsorship Files. He is a past Editor of an on-line arts marketing site and has served on the Board of a dance company. |
| 9.30am - 10.50am | Marketing Summit - Keynote 3 - Snapshot London | Anne Torreggiani - Chief Executive Officer, Audiences London. Have you ever wondered what all those infrequent bookers are doing with themselves these days? Why they fail to respond to your lovingly-crafted, heartfelt, and downright expensive invitations to re-engage? This session presents the findings of the latest Audiences London report and provides insight into international audience development issues. |
| 10.50am - 11.15am | Morning Tea | |
| 11.15am - 11.55am | Marketing Summit - Speed Networking | Want to put faces to names? Are you new to the industry? This is your chance to meet your colleagues, bring plenty of business cards! |
| 11.15am - 11.55am | Performing Arts Touring Alliance Update | |
| 11.15am - 12.00pm | Legal consultations | Got a legal issue? - Grab 15 minutes with a legal expert courtesy of TressCox Lawyers - places VERY limited |
| 12.00pm - 1.00pm | Marketing Summit - Presentation - MONA | Leigh Carmichael - Brand and Marketing, Museum of Old and New Art MONA is Australia's newest and most controversial museum, having opened in 2010. Hear about the launch strategy and ongoing marketing of this exciting new organisation. |
| 12.00pm - 1.00pm | BREAKOUT #1 Yours, Mine, Ours? | Live Performance Australia has been reviewing the vexed issue of customer data sharing. Come along and hear what they have discovered so far about achieving the best possible outcome for all parties. |
| BREAKOUT #2 Other People's Money | Building revenue from philanthropic sources to support art centres and venues may not seem like a logical or easy option. However, as this seminar will demonstrate, a little well directed effort and the right communication methods can build significant riches from seemingly the most unlikely sources. - James Boyd - Arts Support. | |
| BREAKOUT #3 Bernie's World Tour | Fresh from exploring arts management practice in the UK, Canada and the USA, Bernie Haldane, General Manager of HotHouse Theatre shares the outcomes from her Churchill Fellowship adventure; a collection of great ways to engage non theatre goers, beating the touring system (touring for quality not quantity) and developing great work native to our country that audiences actually attend. And following this, we'll open up discussion on how we could implement some of these ideas in Australia. Bring your popcorn, grab your bean bag and settle in. | |
| BREAKOUT #4 The Truth, the Light and the Way | What is the Holy Grail when trying to figure out which way to select productions for touring? Greg Randall, former Programming Director at the Arts Centre, Melbourne and now Executive Officer of the Performing Arts Touring Alliance will bring his wealth of experience in investigating new paradigms for product selection. | |
| BREAKOUT #5 Seeing is Hearing | Seeing is Hearing Australia is leading the way in Audio Captioning - the Canberra Theatre Centre is the first venue in the world to be offering simultaneous plasma screen and handheld device captioning. Learn about access for the deaf and hearing impaired from users of this system and at people from The Captioning Studio | |
| BREAKOUT #6 - Venue Tour | Get into the nooks and crannies of WA's spectacular new $91M state-of-the-art theatre centre. | |
| 1.00pm - 2.00pm | Lunch | |
| 1.00pm - 2.00pm | Tickets.com usergroup session | Major conference sponsor Tickets.com will be running user- group sessions to make sure you're getting the most out of your ticketing software. Tickets.com ticketing systems are designed expressly for organisations that want to manage their own ticketing systems putting the client in control of their operation, from box office to telephone sales to Internet transactions. Tickets.com solutions are backed by state-of-the-art technology, rock-solid stability, and expert training and support. Book your ticket for this session now! |
| 2.00pm - 3.00pm | Marketing Summit - Presentation - What's Next? Trendspotting in the Digital World | Stuart Buchanan - Director/Founder, The Nest. From dramatic changes in mobile technology, to the new wave of social platforms and gadgets, this session guides us through the emerging changes in the digital world. Covering apps & m-sites, iPad publishing, digital storytelling, social preferencing, gamification and augmented reality, find out about the trends that will affect the way we work and the way we communicate with our audiences. |
| 2.00pm - 3.00pm | BREAKOUT #1 Does My Brand Look Big in This? [Cancelled] | Mark Ritson, Associate Professor at the Melbourne Business School makes a return to the APACA stage. Once again, he will lead you in one of the most inspiring, informative and entertaining sessions on Brand management you've ever heard. After this session you'll walk away with a new understanding of the meaning of brand value and you wont be bored to tears during the process. |
| 2.00pm - 3.00pm | BREAKOUT #2 Blak Lines - Creating an Indigenous Touring Circuit | Leaders in their field, and fresh from the 2nd National Indigenous Theatre Forum Wesley Enoch [Queensland Theatre Co], Kyle Morrison [Yirra Yaakin] and Rachael Maza-Long [Ilbijerri Theatre Company] will fill you in on the latest developments and discuss one of the key outcomes, a national touring circuit for Indigenous theatre. |
| 2.00pm - 3.00pm | BREAKOUT #3 Seeing is Hearing | Australia is leading the way in Audio Captioning - the Canberra Theatre Centre is the first venue in the world to be offering simultaneous plasma screen and handheld device captioning. Learn about access for the deaf and hearing impaired. |
| 2.00pm - 3.00pm | BREAKOUT #4 Are You Too Exposed? Force Majeure, Cancellations and the Law | What are your rights and responsibilities as a producer or presenter when disaster strikes and what should you be putting in your contract BEFORE it happens?? How can you negotiate a positive outcome for all parties, including your audience? Hear advice from industry specialists from TressCox Lawyers, followed by a discussion where producers and presenters share their experiences. |
| 2.00pm - 3.00pm | BREAKOUT #5 Other People's Money | Building revenue from philanthropic sources to support art centres and venues may not seem like a logical or easy option. However, as this seminar will demonstrate, a little well directed effort and the right communication methods can build significant riches from seemingly the most unlikely sources. - James Boyd - Arts Support |
| 2.00pm - 3.00pm | BREAKOUT #6 - Venue Tour | Get into the nooks and crannies of WA's spectacular new $91M state-of-the-art theatre centre. |
| 3.05pm - 4.05pm | Marketing Summit - Breakout Session A - Social Media 101 | John Paul Fischbach - Executive Director, Auspicious Arts Incubator Why am I on Facebook? Should I tweet? What's Foursquare? Is there a better way to send email? If you're feeling shoved into the social media world and want to know what, why and how, this session is for you. |
| 3.05pm - 4.05pm | APACA Keynote 2 Art for Life | Pakachi is a grassroots hip hop artist and producer in Rwanda. He chose to become an artist to express the hardship people of Rwanda face and to encourage people to live together peacefully in light of the horrific Rwandan genocide which saw one million people killed in just three months. He wrote his first song when he was 15-years old. It was about the power of the microphone. Adams Bisangwa, a Tutsi survivor, was a target in the 1994 genocide. His parents were killed as were his entire extended family. He and his three younger siblings survived. When he discovered his parents had been killed, he joined the army. He was 15-years-old. Pakachi and Adams recently collaborated with the Indigenous Peoples of Rwanda, the Twa, and helped produce a song that fuses traditional Twa music with hip hop.
Helene Thomas, freelance radio documentary producer and PhD Candidate will present with Pakachi and Adams to tell the story of these two extraordinary men and a project that navigated unchartered territory. |
| 4.05pm - 4.30pm | Afternoon Tea | |
| 4.30pm - 5.45pm | Marketing Summit - Panel Q & A and Wrap Up | Anne Torreggiani, John Paul Fischbach, Stuart Buchanan, Leigh Carmichael and other guests discuss the big issues facing arts marketers today. |
| 5.45pm - 7.00pm | Summit Wrap Up Drinks & APACA Welcome Reception | Hosted by the WA Minister for the Arts The Hon John Day MLA |
| 7.00pm - 8.00pm | The Red Tree - performance by Barking Gecko Theatre Co | Heath Ledger Theatre [no additional cost] |
Wednesday 31 August - APACA Day Two
To view the speakers please click here
| APACA Conference - Day Two | ||
|---|---|---|
| 8.15am - 9.00am | APACA AGM | |
| 8.30am - 9.15am | Registrations - tea/coffee | |
| 9.15am - 10.30am | APACA Keynote 3 - Andrew Horabin - Covert Influencing Techniques | In an industry rife with complex negotiations, Andrew will draw on his work with state, federal and international police, with sales people, prominent leaders, negotiators and others who live and die by their communication skills to once again provide valuable tools to help us communicate and connect. |
| 10.30am - 11.00am | Morning Tea | |
| 11.00am - 12.00pm | BREAKOUT #1 Whos the Boss | Melbourne Theatre Company General Manager, Ann Tonks discusses the pros and cons of an AD/GM co-executive. Can two people manage a performing arts company? Many arts companies have an artistic director and a general manager. Sometimes the artist is the CEO, sometimes the manager is the CEO, sometimes they both are. Does it work to have dual leadership in the arts? |
| BREAKOUT #2 New Best Friends | If you want to grow audiences, programming and marketing approaches have to change! The old paradigm of programming handing the finalised season of events over to marketing, who then have to do the best they can to sell what theyre given, is doomed. This panel session facilitated by Merryn Carter from the Australia Councils ADVICE project, will include venue programming and marketing staff, and producers, who are wrestling with these issues and forging a new way of working together. | |
| BREAKOUT #3 Tell Us What You Really Think! | Following attendance at an excerpt of anew dance work, workshop attendees will participate in a touring roundtable. This facilitated session is a chance for creators and presenters to connect and share everything from utopian visions to plain realities. The session will be an open exchange where both artists and presenters learn more about the aims, logistics and outcomes of touring adventurous work. | |
| BREAKOUT #4 Does My Brand Look Big in This? [cancelled] | Mark Ritson, Associate Professor at the Melbourne Business School makes a return to the APACA stage. Once again, he will lead you in one of the most inspiring, informative and entertaining sessions on Brand management youve ever heard. After this session youll walk away with a new understanding of the meaning of brand value and you wont be bored to tears during the process. | |
| BREAKOUT #5 Blak Lines - Creating an Indigenous Touring Circuit | Leaders in their field, and fresh from the 2nd National Indigenous Theatre Forum Wesley Enoch [Queensland Theatre Co], Kyle Morrison [Yirra Yaakin] and Rachael Maza-Long [Ilbijerri Theatre Company] will fill you in on the latest developments and discuss one of the key outcomes, a national touring circuit for Indigenous theatre. | |
| BREAKOUT #6 The Truth, the Light and the Way | What is the Holy Grail when trying to figure out which way to select productions for touring? Greg Randall, former Programming Director at the Arts Centre, Melbourne and now Executive Officer of the Performing Arts Touring Alliance will bring his wealth of experience in investigating new paradigms for product selection. | |
| BREAKOUT #7 - Venue Tour | Get into the nooks and crannies of WAs spectacular new $91M state-of-the-art theatre centre. | |
| BREAKOUT #8 - Getting to the Heart of it | Whether youve created or bought a show, how do you then find the right message to promote the show successfully? Emma Scott from The Elk Group (a branding and design specialist) and Deb Cox from Loulaki Blue (a marketing & communications specialist) join forces to share their knowledge about the importance of getting to the very essence of your show and then finding the best ways to communicate this message. | |
| 12.00pm - 1.30pm | Lunch | |
| 12.30pm - 1.30pm | Priava user group session | Looking for a better way to manage all those events? Events Perfect is an advanced venue and event management software program that makes just about every aspect of organising and managing event bookings easier, more efficient and more profitable On average, organisations that use Events Perfect have found: Time spent on administration reduced by an average of 33% Sales enquiries and conversion rates increase by 20% Venue utilisation revenue increases by over 20% An increase`ed perception of a venues contribution to community through advanced reporting Talk to those who understand the value that a centralised system brings to your industry and see sample databases and ways to utilise EP to its full potential in a performing arts venue. |
| 1.30pm - 2.00pm | Australia Council for the Arts - Update | Take thirty minutes to find out recent developments from the Australia Council for the Arts and how they will influence your organisation. |
| 2.00pm - 3.00pm | APACA Keynote 4 - Catherine Deveny | The queen of disruption and one of Australias preeminent provocateurs, Catherine is a television comedy writer, comedian, author, social commentator and broadcaster well known for her work as columnist with The Age newspaper and as a ABC regular. She cites her biggest influences as Bill Hicks, Richard Dawkins, Billy Bragg and Alice Miller. Her television work includes Tonight Live with Steve Vizard, Full Frontal, Good News Week, BackBerner, Q and A, Rove, The Wedge, skitHOUSE and the 7pm Project. Catherine is widely considered one of the most gifted, versatile and prolific writers in Australia. He voice ranges from polemic to compassionate, stand up to sermon, joke writer to speech writer and from cultural terrorist to cultural therapist. |
| 3.00pm - 3.30pm | Afternoon Tea | |
| 3.30pm - 3.45pm | Wrap Up | |
| 3.45pm - 5.15pm | State of the Art - Panel discussion | In this session well discuss the value of the arts to government and answer questions that have been submitted over the previous 48 hours. - Speakers Include Jonathan Holloway [Artistic Director of the Perth International Arts Festival], Sam Walsh [C.E.O. of Rio Tinto and Chair of the WA Chamber of Arts and Culture and Black Swan State Theatre Company], Dr Peter Stiedl, Ann Tonks {G.M. of Melbourne Theatre Company] and Catherine Deveny - Facilitated by Andrew Horabin |
| 7.30pm - 11.30pm | 25th Anniversary APACA Gala Dinner | Government House Ballrooom - Dress: Cocktail |
Thursday 1 September - Long Paddock Day One
| Blue Heeler Network National Long Paddock Touring Forum - Day One | ||
|---|---|---|
| 9.00am - 10.00am | Long Paddock - Registration | |
| 9.30am - 10.00am | Long Paddock - First Timers Session | |
| 10.00am - 11.15am | Long Paddock - Welcome & Pitching Session One | Welcome & Pitching Session One |
| 11.15am - 11.45am | Morning Tea | |
| 11.45am - 1.00pm | Long Paddock - Pitching Session Two | |
| 1.00pm - 2.30pm | Lunch | |
| 2.30pm - 4.00pm | Long Paddock - Pitching Session Three | |
| 4.00pm - 4.30pm | Afternoon Tea | |
| 4.30pm - 6.00pm | Long Paddock - Pitching Session Four | |
| 6.00pm - 7.30pm | Long Paddock - Networking drinks | |
Friday 2 September - Long Paddock Day Two
| Blue Heeler Network National Long Paddock Touring Forum - Day Two | ||
|---|---|---|
| 8.30am - 9.00am | Long Paddock - Registration | |
| 9.00am - 10.45am | Long Paddock - Pitching Session Five | |
| 10.45am - 11.15am | Morning Tea | |
| 11.15am - 1.30pm | Long Paddock - Pitching Session Six & Wrap Up | |
APACA gratefully acknowledges the support of the following organisations for the 2011 Conference:
